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Metropolitan Fire Brigade
A consistent look throughout the organisation was a challenge for MFB due to multiple departments that had previously set in place completely different graphic identities. Several design solutions were attempted by MFB to implement some type of standardisation but these had proved ineffective. Instead, a website development process was initiated to coincide with MFB Corporate Relation's change to their overarching corporate identity which included a new logo and branding styles which were yet to be implemented elsewhere. This allowed a fresh start to the public perception unto which the internal direction then followed.
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